we are a creative

experiential agency

Jupiler is a brand of
Anheuser-Busch InBev

Jupiler

FESTIVALHOSPITALITY

All hands on deck

WINK goes all overboard at ‘Loveland’ with ‘The Jupiler Shortcut’.
A branded boat that takes festival visitors from one festival area to another. With a harbor hang-out to chill and hitch a Jupiler boat ride
across the lake.

Jupiler_Beer_Festival_Activatie_Loveland_LoveBoat_Shortcut_3

Brief

Create a relevant brand experience at ‘Loveland festival’.

Concept

WINK turned a festival inconvenience into a brand opportunity. Instead of walking, visitors could take the Jupiler boat towards other festival areas.
To finish it off with a refreshing twist, visitors could enjoy a refreshing Jupiler at the perfect serve harbor.